Every item on the field
Pace, Pitch and Attitude, with habits like Set Your Door Goal, Get Every Decision Maker in the Conversation and Assume The Sale. Each one says what to do and why it works.
For owners and managers of sales teams
See the step that is losing the sale. While the shift is still on.
Every rep sees where their conversations break down and corrects their own approach. You see who still needs coaching, and on what. Works on any phone, even with no signal.
From $199 a month for up to 5 reps. Up to 10 reps is $349. Every upgrade included. 14 days free.
Built by David Borske, field sales trainer, Charlotte NC. In use today with a fiber door to door team.
Text David a question
Real screens from the app, shown with an example team.
The real app, start to finish
Watch a rep fix her own leak, then see what the manager sees.
About three minutes. Every screen is the actual app, shown with an example team.
- 0:00One tap per conversation
- 0:10What D P C S means, and how to read it
- 0:41The rep sees where today is breaking down
- 0:53The game board: in bounds and out of bounds
- 1:40Callbacks that alert her when to head back
- 1:53Goals, pace and routine
- 2:18The manager view, alerts and reports
- 3:03Pricing
How it works
One tap after every conversation.
The rep taps the furthest step the conversation reached. Every earlier step counts too. About ten seconds, even with no signal.
- DDoor. They reached the decision maker.
- PPresentation. They gave the pitch.
- CClose. They asked for the business. Close does not mean they got the deal.
- SSale. They said yes.
How to read it: fix the step right before the drop.
- Talking to decision makers, but not getting to present? Fix the door.
- Presenting, but not asking for the business? Fix the presentation.
- Asking for the business, but not getting the sale? Fix how you ask.
Where the app really shines
Reps see where they are breaking down, and correct it themselves.
Right on their phone, each rep sees where today is breaking down. In the example, Tasha asked for the business on only 4 of 11 presentations. Presenting, but not asking for the business, so her fix is the presentation. Nobody had to tell her.
- Each bar is the share that made it from the step before
- When a bar is low, it tells her which step to fix
- This week so far: how often she asks for the business, how often asking turns into a sale, and doors per sale
- Her own numbers, not a team average
The game board
Treat sales like a game. Stay in bounds.
The board is the field. Everything on it is in the rep's control: Pace, Pitch and Attitude, each habit with a plain explanation. When a rep focuses on what they control, they stay in bounds. When they focus on what they cannot control, like the turf or the weather, they are out of bounds, and their attitude goes with it.
In bounds: search it
Same problem keeps happening? Type it. "Too expensive" is an objection, so it is in bounds. The board gives the A.I.R. and Feel, Felt, Found response, ties it to the rep's own numbers, and asks: are you closing with confidence? Yes or Not yet.
Out of bounds: it counts
"My manager gave me a bad turf" is out of bounds. The app shows the chain: focus goes to something you cannot move, attitude drops, pace drops, and the door that does open gets the worst version of you. It counts how many times today, then puts them right back on the board.
Out of bounds is a focus reminder for the rep, not a write up. The search matches what they type against the board, so the answers are the same trusted plays every time.
Callbacks and follow ups
Told to come back at 6? It makes sure they do.
For door to door teams, a callback is a sale waiting to happen. Reps pin the door, set the time and add a name in a few taps.
- An alert 10 minutes before and at the time, even with the app closed
- A leave by alert based on how far away they are
- A warning when they are too far to make it on time
- An opener ready to go: "I said I would come back, and I wanted to keep my word"
- Follow ups for anything else they promised, by visit, call or text
- Location stays on the rep's phone
Goals, pace and routine
As deep as each rep wants to go.
Some reps just tap and go. Others want to build a plan. The goals and routine pages are there for every rep who wants to grow.
SMART goals
A helper starts with "What do you not want anymore?" As they type a 30, 60 or 90 day goal, each SMART letter lights up when the goal gets sharper.
Their pace, in plain math
$5,000 a month at $100 a sale is 50 sales a month. From their own numbers, that is 28 decision makers a day, and it shows how improving one step cuts the work.
A routine that is scored
Type or photograph a routine and it becomes a morning and evening checklist, scored on whether it actually supports their goals, with what to add next.
For managers and owners
Know exactly who to coach, and on what.
The whole team funnel, everyone ranked, and where each person is leaking against your team median. In the example, Diego is asking but not getting the sale, so you coach how he asks. Tasha is presenting but not asking, so you coach her presentation. Priya is not getting to present, so you coach her door.
Built for teams that are growing
You and your trainers cannot be at every door. This puts coaching there anyway.
At 5 reps you can ride along with each one. At 20 or 30 you cannot. Furthest Step puts eyes, training and help where you simply cannot be all the time.
Every rep, every day
Every conversation gets logged, so you see how every rep is doing, not just the ones you rode with.
New hires coached from day one
The board answers the same questions you would, the same way, even on days nobody rides with them.
Your time goes where it matters
The leak view shows who needs you first and on what, so you coach the right rep instead of guessing.
Example only: if one sale is worth $100 to your office, four extra sales a month across the whole team cover Crew.
Not door to door?
Set up for your kind of sales team.
Every sale has steps, a close and objections. David sets the app up for how your team sells: your steps, your objections and talk tracks, your standards.
- Door to door: fiber, solar, pest, roofing, home services
- Retail floors: a retail version already exists
- In home and appointment sales
- Callbacks and follow ups for any team that has to come back
What is inside
One app for the rep, the manager and the owner.
Reps
- One tap per conversation, offline
- Sees where their own day is breaking down
- Game board search: in bounds or out of bounds
- A.I.R. and Feel Felt Found prep
- Callback alerts, even with the phone locked
- SMART goals and income pace
Managers
- Every rep's funnel, live
- Your standards, your flags
- Reports for any period, text or export
- See who is working on which skill
- A fair record of coaching talks
Owners
- A personal key for every person
- Remove anyone's access with one tap
- Pause a team without losing data
- See who last used the app
For reps
- One tap countersTap the furthest step reached and every earlier step counts too. Undo reverses a tap, and minus fixes a single box.
- Game board searchType a struggle that keeps coming back, like "they keep saying not interested." Get the one thing to try next, plus a quick Yes or Not yet self check that rechecks after ten more conversations.
- Pace, Pitch, Attitude readThe app reads the funnel and tells the rep which of the three levers is costing them sales.
- Objection prepA.I.R. and Feel Felt Found answers to practice before the next conversation, not scripts to read in the middle of one. Retail teams also get 15 and 5 and Turn and Return.
- Training boardShort, searchable lessons: the ten step sale flow, know your product, and ten work habits like Be Prepared, Know Your Why and Focus on Controllables.
- SMART goals and goal helperReps start from what they no longer want, turn it into a 30, 60 or 90 day goal, and watch each SMART letter light up as the goal gets sharper.
- Income paceEnter an income target and see the daily conversations, presentations and asks needed to hit it, and how improving one step cuts the work required.
- Daily routine check insReps plan their day around their goals and check off what they actually did.
- Callback alertsSave a return address or pinned spot and a time. Alerts arrive ten minutes before and right on time, even with the phone locked.
- Leave by warningOptional. Estimates walking time back to a callback so reps leave in time. It is not location tracking for managers.
- FollowupsLog a promise with a due time and how to reach them: go back, call or text, with a name and number.
- Time off requestsReps enter a day or a range, and see Seen by your manager when it is acknowledged.
- Works anywhereOffline taps sync when signal returns. No app store, any phone, saved to the home screen. High contrast mode for bright sun.
For managers
- Live team boardEvery rep's numbers and funnel, live, for today, this week or any range.
- Your standards, your flagsSet minimum sales per week, contacts per day, contacts per sale and how many weeks before a flag. New teams start blank, so nothing is judged until you decide.
- Attention flags and alertsReps under standard get flagged. Opt in alerts at 8:30 PM Monday through Saturday and a weekly roundup Sunday at noon.
- Reports in one tapToday, this week so far, last week, last two full weeks, this month or last month. Text it, email it, save a PDF or export a CSV.
- Who is trying to improveSee which coaching topics each rep is working on, without reading their private words. Reps who search and practice stand out from reps who do not.
- Skill or circumstancesThe app separates problems a rep controls from ones they do not, like weather or territory, so you coach the right thing.
- Fair rep logRecord wins, complaints and coaching talks with dates. The rep sees each entry and can add their side, and repeated patterns become clear.
- Goal intakePaste a rep's goals or upload a PDF, Word file or photo. The app sorts personal, financial and business goals and lets you correct them before saving.
- Who needs help firstGoals and routines put the reps who need you at the top, each with a plain next action.
- Audited editsFix a rep's numbers when needed, with every manager edit recorded.
For owners
- Personal keysEvery manager and rep gets their own key. Remove anyone from any phone, and it takes effect even on offline phones when they reconnect.
- Suspend a team or a personPause a whole team or a single key without losing any data.
- Activity you can seeSee when each person last used the app, so you know who is actually on board.
- Your data stays yoursLicensed to your team only, with owner control over every key.
What it adds
Your map app tracks where reps went. Furthest Step fixes what they say when they get there.
Use both.
| What you get | Furthest Step | Paper tally | Map or canvassing apps |
|---|---|---|---|
| Which step each rep is losing | Yes, live | No | Not the focus |
| Reps see their own breakdown and how to fix it | Yes, every rep | No | Not the focus |
| About ten seconds per log, no app store, works offline | Yes | Paper at the car | Varies |
| Priced per team, not per rep | Yes | Free | Varies |
Your first 14 days
Three moments, then you decide with your own numbers.
- Day 1
One link, one practice log
Everyone opens one link on their phone and logs a practice conversation. No download.
- Week 1
The board is the meeting
The morning meeting starts on yesterday's board. One strength and one leak per rep.
- Day 14
Keep it or cancel
Compare your own numbers to the weeks before. Keep it, or cancel and pay nothing.
Tip. Sell it to reps as their coach, not the boss watching.
Tip. In week one, reward logging, not sales.
Tip. On Friday, shout out the rep whose weakest step improved most.
Pricing
Priced per team, not per rep.
Every plan includes everything, plus every upgrade as it ships. Pick the plan that fits your team size. 14 days free, nothing charged during the trial. Your price is locked for 12 months. Cancel anytime.
Starter
Up to 5 reps$199a month
After 14 days free
Up to 5 reps, unlimited managers
Crew
Up to 10 reps$349a month
After 14 days free
Up to 10 reps, unlimited managers
Team
Up to 20 reps$599a month
After 14 days free
Up to 20 reps, unlimited managers
Office
Up to 30 reps$849a month
After 14 days free
Up to 30 reps, unlimited managers
Everything included on every plan
- Every rep, manager and owner feature
- Live owner board, reports and exports
- Game board coaching, A.I.R. and Feel Felt Found
- Callbacks, followups and alerts
- Your objections, talk tracks and standards loaded for you
- Works on any phone, no app store
- Every upgrade included, at no extra cost
More than 30 reps? Text David and he will set up a plan for your office.
Questions
What owners ask before they start.
My reps will not log. Why would this be different?
It asks for one tap, not a form. About ten seconds after a conversation, and the rep gets something back right away: where their own day is breaking down. You also see who is logging, so it becomes part of the day.
We already have a CRM or a map app. Do we need this?
Those track addresses, pins and leads. Furthest Step tracks how each conversation went and coaches the rep on it. Keep your map app for where to go, and use this for what happens at the door.
What happens in the 14 days?
David sets up your team with your objections and standards. Your reps open one link and start logging. You watch the board for two weeks. Nothing is charged during the 14 days.
What if there is no signal at the door?
Taps are saved on the phone and sync on their own when the signal comes back. Saved taps sync when the connection returns.
Is it only for door to door?
No. Every sale has steps, a close and objections. David sets it up for how your team sells, with your steps, objections, talk tracks and standards. A retail floor version already exists.
Does the game board search use AI?
No. It matches what the rep types against the plays on the board, so the answer is the same trusted response every time.
Who sees the numbers?
Reps see their own numbers and coaching. Managers see their teams. Owners control every key and can remove access at any time.
What happens after the 14 days?
Your plan starts at its regular price: $199 a month for Starter (up to 5 reps), $349 for Crew (up to 10), $599 for Team (up to 20) or $849 for Office (up to 30). Pay yearly and you get 12 months for the price of 10. That is the whole price, shown here up front, and every upgrade is included. No long term contract on monthly.
Will my price go up?
Your price is locked for 12 months from the day you start. Prices for new customers may change over time. If yours ever changes after your 12 months, you will hear from David at least 30 days ahead, and you can cancel before it takes effect.
What if my team grows?
Text David and he moves you to the plan that fits your team.
Can I cancel?
Yes. Text or email David to cancel. Cancel during the 14 days and you pay nothing. After that, cancel any month.
Questions for David
Ask the person who built it.
Built by David Borske, a field sales trainer in Charlotte, NC. Text, call or send a question and get a straight answer.